Good Florist Guide Award
16 October 2017
We have some fantastic news to share, all of our florist shops in Southampton have been accepted into the exclusive Good Florist Guide, the gold standard of floristry and the only merit-based guide to the finest florists in the UK and Republic of Ireland. Acknowledged as the ‘little black book’ of the very best British and Irish florists, all four local branches of The Flower Shop were awarded the prestigious accolade last week. We are the only Florist in central Southampton be be in the Good Florist Guide!
To be part of GFG, each florist undergoes a rigorous evaluation process before being approved. We submitted a detailed description of our floristry business, including range available and services offered as well as images of the shops, our design work, the team and even the delivery vehicle! It was then vetted by a panel of industry experts to ensure it met the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.
We are delighted to be accepted into the Good Florist Guide. We are passionate about flowers, design, quality and the service we give to each of our customers so it is wonderful to have this recognised. What’s special about our business is that we focus on creating an environment in which our florists can flourish and create amazing displays using the best quality blooms.
Caroline Marshall-Foster, Editor of floristry’s industry bible The Florist magazine, and Executive Director of Good Florist Guide set it up as a way to ensure customers always receive top quality floristry from businesses that value excellent customer service. Caroline said, “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. The Good Florist Guide is my way of sharing all that is good about floristry. It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special.”